Marx’s Theory of Alienation Essay Example for Free

Marx’s Theory of Alienation Essay Marx used the ‘theory of alienation† to expose what he claimed as a highly exploitative, unfair social relationship existing in a capitalist system which effectively divides society into two opposing groups. He argued that this unfair social relationship came into being because of the â€Å"concept of private property† which, according to him, refers to a situation where the means of production (such as factories and plants) are owned by private persons. This private ownership of the means of production gave birth to the two antagonistic social classes: â€Å"the property owners [or the capitalists] and the propertyless workers. † (Alienation, n.d.)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Marx, here lies the first alienation of the workers in a capitalist society. The capitalists own the means of production and the workers have only their labor to sell so that they could survive. Using the plants and factories at their disposal, the capitalists utilize the labor of the workers to enrich themselves by producing â€Å"surplus value† or profit. What worsens the situation for the workers is the fact that capitalists, in order to increase their profit or maximize their surplus value, are disposed to keep wages to the minimum, often barely enough for workers to live a humanely comfortable life. Needless to say, the lower the wages paid to workers, the greater the profit for the capitalists. (Alienation, n.d.) This led Marx to assert that under the capitalist system, the only way to go is for the workers to become poorer and for the capitalists to grow richer. He cited the fact that in capitalist societies, there is an ever increasing number â€Å"in the ‘working poor’ families who remain mired in poverty although every family member works, often more than one job †¦ [because] the wealth of the few depends on the poverty of the many.† (Introduction, n.d.) In other words, capitalism, according to Marx, was tailored so that capitalists who control the means of production should get rich and the workers, whose labor produce the coveted surplus value are shamelessly exploited.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Then the workers are alienated â€Å"from the activity of working† itself.   Marx claimed that workers in a capitalist society do not work because they want to, or enjoy what they do. Neither do they work to improve their lot nor to create a happier, more humane society. Rather, they work simply because they have to earn in order to live. In other words, Marx said that they are â€Å"forced† to work – implying that workers in a capitalist society are far from being happy individuals who have no control even over the course or objective of their labor. The decision rests solely on the capitalists who have already acquired control over their labor after paying for it. Since the only goal of capitalists is more profits, their only objective, therefore, is to utilize labor to gainful undertaking regardless of whether their enterprise benefits society or endangers it. Marx declared that â€Å"If greater profits can be made with weapons than with hula hoops, then that is where they will invest their capital.† In this context, workers who are anti-war are compelled to produce war materials. (Alienation, n.d.) Marx also suggested that in a capitalist society, people are alienated from one another. He argued that workers are not only â€Å"forced† to work under any conditions and for whatever purpose in order to survive they are also kept separate from one another, pitted against each other. This is because in their desire to live, they have to compete for work. In their craving for a comfortable life, they have to practically elbow each other out for better-paying jobs. It is not only workers who are being alienated from their fellow workers. Capitalists also turn against other capitalists in their quest for profit and power. Marx said that this never-ending competition for jobs and profits â€Å"favors the most ruthless, at other times the most opportunistic or well-connected.† In fact, Marx insinuated that this rat race which characterizes life in a capitalistic society is the start of the process of the dehumanization of man. Their failure to shape society according to their needs, their desires, and their concept of civilization, completes the process because this ability to create the kind of society that they want is what distinguishes man from the lower forms of animal.   (Introduction, n.d.) References Alienation. (n.d.). Order #32797436 attachment. Introduction. (n.d.). Order #32797436 attachment.

I Wanted to Share My Father’s World Essay -- Literary Analysis, Jimmy

Although single parenthood is on the rise in homes today, children still often have a father role in their life. It does not matter who the part is filled by: a father, uncle, older brother, grandfather, etc...; in almost all cases, those relationships between the father (figure) and child have lasting impacts on the youth the rest of their lives. In â€Å"I Wanted to Share My Father’s World,† Jimmy Carter tells the audience no matter the situation with a father, hold onto every moment. As Carter opens the poem, he tells how at this point in his life, he still has this essential want for things his own father presented him growing up. In the beginning, he expresses he has this â€Å"†¦pain [he] mostly hide[s], / but [that] ties of blood, or seed, endure† (lines 1-2). These lines voice how he longs for his father and just how painful it is without him at his side. In addition, he still feels â€Å"the hunger for his outstretched hand† (4) and a man’s embrace to take [him] in† (5). Furthermore, Carter explains how this â€Å"pain† he â€Å"feel[s] inside† (3) are also due to his â€Å"need for just a word of pr...

Promotional mix Essay

Element of the promotional mix for innocent smoothies may include this such as: Advertising is used to communicate with the public about their products and services, this can be expensive and businesses must ensure that they spend their advertising budget carefully methods include: moving image, print, ambient such as advertising on buses, digital and audio. Sales promotion is used to encourage customers to purchase your products or for distribution channels to stock your goods . methods are: price promotion (discounts), coupons, competitions, money refunds, loyalty incentives. Personal selling is when a representative of the company interacts directly with a potential customer using skills called closing a sale. Methods are: face to face, telephone, email, and video or web conferencing. Public relations are activities a business carries out to place information in the media without paying for it directly activities might include: exhibitions, sponsorship and press relations Direct marketing is when a business communicates directly with a customer, establishing an individual relationship between the business and the customer, methods are: direct mail, mail order catalogue, magazines and telemarketing. Advertising is used by innocent most effectively than other methods of the promotional mix, methods of advertising they use is they have links with popular children’s websites such as ‘club penguin’ , Innocent also put adverts on the TV. Another method of advertising Innocent use is that they sell magnets along with their smoothies this is effective as it appeals to their target audience. Innocent use advertising most effectively out of the promotional mix as they appeal to their target audience. Innocent use advertising as they are a new company who need recognition so their TV adverts are memorable and funny and they show their personality this links to matching their target audience well with how they advertise. Innocent use sales promotion effectively as they have used promotions such as the free magnets ad club penguin deals, as if they are linked with things such as club penguin people who use club penguin will be more likely to buy their pouts as I benefits them and linking with a big business like Disney which runs club penguin means that it helps appeal to more of their target audience, while giving them a better image and giving them a funnier personality. The innocent website ad Facebook page work effectively with their sales promotion as it uses fun ad games to promote their products while appealing to their audience at the same time. Innocent also use other methods of the promotional mix such as public relations. Innocent use this to get more sales for example inviting the press to a release of a new product so that they report about it and notify the public this will then help increase their audience ad gain more customers. The press an affect the sales a business makes as if they give a bad review and the company gets bad press they will lose customers instead of gaining them. This is effective because customers can get an unbiased opinion of the products, however it is a risky element of the promotional mix as the product/ company might get a bad review and loose customers but if the public like the product then it will gain sales. Elements of the promotional mix that innocent do not use: Things such as direct marketing and personal selling are not used as effectively by innocent because they sell straight to the store such as Tesco or a wholesaler because it keeps their products staying fresher, they will sell more as they will become more reliable as they are always in the shops unlike Avon which you have to wait weeks until you get your product and chose your products and thy well have a wider customer base, this is why they use advertising so effectively as It continues to get their items bought from the wholesaler. An example of personal selling is a car salesperson persuading you to buy a car, innocent do not use this as it would not be worth it, as they would have to pay for a person to sell the products and they would have to sell a lot before they make a large profit. A person would also have to walk around all day with the produce in the heat which can affect the produce. Innocent don’t use direct marketing as they sell their goods to big supermarkets and they don’t have to sell to the customers so it’s up to the supermarket to tell the customer about the products and deals etc. The promotional mix is used well by innocent as their adverts help get them customers and raise awareness of their brand, and appeal to their target audience. Innocent don’t use direct marketing or persona selling as they don’t sell to the customers personally they sell it to supermarkets instead or the wholesaler. Once they have sold their products to the wholesaler or  supermarkets they no longer will have to sell their produce however they do have to still advertise as they need the customers to want to buy their products from the supermarkets etc. so then the supermarket will continue to stock their brand. They use the distribution channels the way they do to make sure their products stay fresh for the customer and they are kept in good condition and by selling to supermarkets before the customer it will help show their brand to a wider audience and help increase awareness of their brand. The promotional mix used by innocent is appropriate because it has worked and their business is expanding and getting larger, they also have a reliable customer base in England which will help them if they decide to sell in America. This is because they have advertised their business a lot and because of their uses of advertising this means they have a wider audience which ranges from children to adults and any gender.

Persepolis (Iran) - Darius the Greats Persian Empire

Persepolis is the Greek name (meaning roughly City of the Persians) for the Persian Empire capital of PÃ ¢rsa, sometimes spelled Parseh or Parse. Persepolis was the capital of the Achaemenid dynasty king Darius the Great, ruler of the Persian Empire between 522–486 B.C.E. The city was the most important of the Achaemenid Persian Empire cities, and its ruins are among the best known and most visited archaeological sites in the world. The Palace Complex Persepolis was built in a region of irregular terrain, on top of a large (455x300 meters, 900x1500 feet) man-made terrace. That terrace is located on the Marvdasht Plain at the foot of the Kuh-e Rahmat mountain, 50 kilometers (30 miles) northeast of the modern city of Shiraz and 80 km (50 mi) south of Cyrus the Greats capital, Pasargadae. Atop the terrace is the palace or citadel complex known as Takht-e Jamshid (The Throne of Jamshid), which was built by Darius the Great, and embellished by his son Xerxes and grandson Artaxerxes. The complex features 6.7 m (22 ft) wide double stairways, the pavilion called the Gate of All Nations, a columned porch, an imposing audience hall called Talar-e Apadana, and the Hall of a Hundred Columns. The Hall of a Hundred Columns (or Throne Hall) likely had bull-headed capitals and still has doorways decorated with stone reliefs. Construction projects at Persepolis continued throughout the Achaemenid period, with major projects from Darius, Xerxes, and Artaxerxes I and III. The Treasury The Treasury, a relatively unassuming mud-brick structure on the southeastern corner of the main terrace at Persepolis, has received much of the recent focus of archaeological and historical investigation: it was almost certainly the building which held the Persian Empires vast wealth, stolen by Alexander the Great in 330 B.C.E. Alexander used the reported 3,000 metric tons of gold, silver and other valuables to fund his conquering march towards Egypt. The Treasury, first built in 511–507 B.C.E., was surrounded on all four sides by streets and alleys. The main entrance was to the west, although Xerxes rebuilt the entrance on the north side. Its final form was a one-story rectangular building measuring 130X78 m (425x250 ft) with 100 rooms, halls, courtyards, and corridors. The doors were likely built of wood; the tiled floor received enough foot traffic to require several repairs. The roof was supported by more than 300 columns, some covered with mud plaster painted with a red, white and blue interlocking pattern. Archaeologists have found some remnants of the vast stores left behind by Alexander, including fragments of artifacts much older than the Achaemenid period. Objects left behind included clay labels, cylinder seals, stamp seals, and signet rings. One of the seals dates to the Jemdet Nasr period of Mesopotamia, some 2,700 years before the Treasury was built. Coins, glass, stone and metal vessels, metal weapons, and tools of different periods were also found. Sculpture left behind by Alexander included Greek and Egyptian objects, and votive objects with inscriptions dated from the Mesopotamian reigns of Sargon II, Esarhaddon, Ashurbanipal, and Nebuchadnezzar II. Textual Sources Historical sources on the city begin with cuneiform inscriptions on clay tablets found within the city itself. In the foundation of the fortification wall at the northeastern corner of the Persepolis terrace, a collection of cuneiform tablets were found where they had been used as fill. Called the fortification tablets, they record the disbursement from royal storehouses of food and other supplies. Dated between 509-494 BC, almost all of them are written in Elamite cuneiform although some have Aramaic glosses. A small subset that refers to dispensed in behalf of the king is known as the J Texts. Another, later set of tablets were found in the ruins of the Treasury. Dated from the late years of the reign of Darius through the early years of Artaxerxes (492–458 B.C.E.), the Treasury Tablets record payments to workers, in lieu of a part of or all of the total food ration of sheep, wine, or grain. The documents include both letters to the Treasurer demanding payment, and memoranda saying the person had been paid. Record payments were made to wage-earners of various occupations, up to 311 workers and 13 different occupations. The great Greek writers did not, perhaps surprisingly, write about Persepolis in its heyday, during which time it would have been a formidable opponent and the capital of the vast Persian Empire. Although scholars are not in agreement, it is possible that the aggressive power described by Plato as Atlantis is a reference to Persepolis. But, after Alexander had conquered the city, a wide array of Greek and Latin authors like Strabo, Plutarch, Diodorus Siculus, and Quintus Curtius left us many details about the sacking of the Treasury. Persepolis and Archaeology Persepolis remained occupied even after Alexander burned it to the ground; the Sasanids (224–651 C.E.) used it as an important city. After that, it fell into obscurity until the 15th century, when it was explored by persistent Europeans. The Dutch artist Cornelis de Bruijn, published the first detailed description of the site in 1705. The first scientific excavations were conducted at Persepolis by the Oriental Institute in the 1930s; excavations were thereafter conducted by the Iranian Archaeological Service initially led by Andre Godard and Ali Sami. Persepolis was named a World Heritage Site by UNESCO in 1979. To the Iranians, Persepolis is still a ritual space, a sacred national shrine, and a potent setting for the spring festival of Nou-rouz (or No ruz). Many of the recent investigations at Persepolis and other Mesopotamian sites in Iran are focused on preservation of the ruins from ongoing natural weathering and looting. Sources Aloiz E, Douglas JG, and Nagel A. 2016. Painted plaster and glazed brick fragments from Achaemenid Pasargadae and Persepolis, Iran. Heritage Science 4(1):3.Askari Chaverdi A, Callieri P, Laurenzi Tabasso M, and Lazzarini L. 2016. The Archaeological Site of Persepolis (Iran): Study of the Finishing Technique of the Bas-Reliefs and Architectural Surfaces. Archaeometry 58(1):17-34.Gallello G, Ghorbani S, Ghorbani S, Pastor A, and de la Guardia M. 2016. Non-destructive analytical methods to study the conservation state of Apadana Hall of Persepolis. Science of The Total Environment 544:291-298.Heidari M, Torabi-Kaveh M, Chastre C, Ludovico-Marques M, Mohseni H, and Akefi H. 2017. Determination of weathering degree of the Persepolis stone under laboratory and natural conditions using fuzzy inference system. Construction and Building Materials 145:28-41.Klotz D. 2015. Darius I and the Sabaeans: Ancient Partners in Red Sea Navigation. Journal of Near Eastern Studies 74(2):267-280.